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Here's How To Put
An End To Poor Results And Start
Increasing Your Sales And Profits Right Away.
"You
Can Achieve Up To 7% Conversion Rates Using A Simple,
Proven 31 Step
Formula For Creating Powerful Sales Generating Copy That Has Produced
Up To 917%
Increase
In Profits!..."
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"Your
concepts immediately shot our profit straight through the roof. I
increased my profit on one project by a very real 917%!"
Phil
Kratzer, CEO
National Response Corporation
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Pssst...
Do all your
web promotions get the results you're really after? Are they as
profitable as you'd like them to be?
Even
if your web marketing pieces are doing alright -- wouldn't you like to
increase your results substantially, even by as much as 9 times?
One
of Bob Serling's clients did just that. Using what I'm about to show
you, he increased his profits by 917%. Many others increased their
profits by 300% or more, as well.
How
have Bob's clients managed to produce such remarkable results time and
time again? And how can you start enjoying similar results with your
web marketing?
The answer is simple.
If
you want to improve your sales and profits
exponentially, the
secret to doing it is to...
"Create
More Powerful, Attention
Grabbing, Order Pulling Copy!"
It's really that easy.
Look,
I don't care how great your product or service is, how attractive the
design of your web site may be, what opt-in lists you're using, how
high you place in the search engines, or how unique any other component
of your web marketing might be.
It's
all a waste of time if you don't have the kind of powerful, compelling
sales copy that converts the maximum number of prospects to cash-paying
customers.
The
bottom line is this: If you don't do an exceptional job of motivating
your prospects to take immediate action... if you bore them for one
second... if you confuse them... or don't do the strongest job possible
of closing them once you have their attention your just cheating
yourself out of profits.
So...
If
you'd like to put an end to the dismal results you've been getting...
if you'd like to be able to write the kind of copy that makes products
disappear off the shelves and sells services like crazy... if you'd
like to super-charge the performance of every web marketing piece you
create, I've got good news for you.
Bob
has just created a powerful new program that will show you,
step-by-step, everything you need to know to craft the tightest, most
compelling copy imaginable. Copy that sells and sells -- then sells
some more!
It's called...
"Power
Copywriting For The Internet
And It's A Step-By-Step
Guide To Writing
Million-Dollar Advertising Copy!"
One
thing you should know. This program is unlike anything you've ever
seen. You see, after following the rules all the so-called web
marketing experts promote for creating copy -- and suffering from
extremely poor sales as a result -- Bob decided to do things completely
differently.
He
decided to turn things upside down, inside out, mercilessly kill what
didn't work, keep only those few things that proved they produce actual
sales... and "marry" all of this to what he had learned as a highly
paid direct response copywriter.
Once
Bob came up with his web copy "power formula," he put it to the test
the only place it really counts -- in the market place. To be perfectly
frank, not all of it worked. But most of it proved exceptionally
successful.
So
Bob went back to the drawing board, tweaked things here, fine-tuned
things there, and continued to test and refine his "power formula" until it performed like
crazy.
Then he tested some more.
And now...
"You're Gettting All Of His
Tested
& Proven Techniques...
Not Some Useless Theories!"
All his
testing paid off handsomely. Because what Bob ended up with was a web
copy "power formula" that's been exceptionally more profitable than
anything else he ever tried.
For
example, perhaps you saw his recent web promotion for a teleconference
call on web marketing. That promotion was created in just a few hours
using the template for his "power formula".
How
well did it do? It brought in a whopping 7% response. And I mean 7% of
all people who received the promotion signed up for the conference call
at $197 per person.
Compare
that to the meager 0.5% response that's the industry standard for web
marketing, even for products that sell for far less than what the
teleconference call sold for. That's a 1400% increase in sales!
"Look,
Here's How Profitable
The
Copywriting 'Power Formula' Has
Been For Bob Serling's Clients..."
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"Your
copy increased our gross sales by 714% for this product line almost
overnight. Then I put the sales letter up on our web site and it's
bringing in 6-figures annually with almost no effort on our part
whatsoever."
Pamela
Yellen, CEO
Prospecting
& Marketing Institute, Inc.
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"I
have been successfully direct marketing products for 5 years now, and
I've seen just about every course on the subject and have studied just
about every good direct marketer out there. One of the very best
copywriters I know is Bob Serling."
"He
does the most difficult task of all which is writing credibly about
your product, while at the same time creating such fervent desire in
the prospect that they pick up and order immediately! To get a complete
stranger (who didn't know anything about your product) to go from
indifferent to frothing over with desire in the span of 2-3 pages, is a
rare and amazing skill indeed. Bob Serling has this rare talent."
Ben
Cummings
Cummings
Marketing Group
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"Our
most successful package, which we still use, contains a sales letter
that Bob wrote nine years ago! It's helped us make Book Marketing
Update, the number one newsletter for book publishers and publicists. A
lot of copywriters can make a strong logical sales argument, but Bob
also has a real knack for presenting things in an exceptionally
emotional and persuasive way which makes a HUGE difference in your
response rate."
Bill
Harrison, Publisher
Book Marketing Update
Bradley Communications Corp
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"Our
sales letter went to prospects who have never even heard of us. So far
we have a 3% response. Plus, we don't have all of the responses in yet
because of a holiday. Not only is that higher than anything we've ever
done, it's really something when you consider we're selling a very
high-ticket item."
John Ballantyne, Marketing
Director
Rushton
International Engineering |
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"Bob
Serling made copy changes for our catalog. The results were phenomenal.
When you consider how much money Bob actually made for us, his services
are one of the best bargains I've ever come across."
Ray
Melissa, President
Mailer's Software
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"One
simple strategy alone -- that took me all of five minutes to apply --
increased my day-to-day profits by a hefty 38%. Other strategies have
kept my business in a continuing growth cycle, to the point where my
profits have more than doubled."
Derek
D'Angiolini, President
Ashland Equities, Inc.
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"A
Unique Approach Makes It Easy
To Write Powerful Web Copy."
"This
Fully Annotated Web Copy Workshop
Is
Your Key To Instant And
Consistent
Internet Copy Writing Success!"
While
designing this program, Bob started thinking about a very elusive
problem so many of his clients told him they were troubled by. They
told him they could recognize a good -- or even great -- ad or
marketing piece when they saw one. But they didn't know what made it
great.
They
told Bob it would help them make more money if a copywriter would
dissect a proven web marketing piece by piece, block by block, to show
precisely what he was thinking when he wrote every component.
So
Bob agreed to do just that. He took one of his most successful
promotions and broke it down block by block to show you every last
detail of how it was created. As he proceeds through each block of the
promotion, he fully explains every strategy and technique and answers
every question you could imagine to get to the heart of how to create
highly profitable web copy.
Here's a quick look
at just some of the powerful advantages you'll gain from this unique,
comprehensive training:
Profit from the
31-Step Internet Copywriting Power Formula.
Web copy requires its own unique approach in order to be as successful
as possible. Customers have become more sophisticated and much more
skeptical when it comes to advertising, especially on the ''Net. So
it's essential that you get things right the first time, or else you'll
lose the chance of making a sale forever.
This doesn't have to happen to you. By understanding and applying these
31 simple yet ingenious steps, you'll be able to create powerful
Internet marketing copy that brings in more traffic, closes more sales,
and substantially increases your profits. You'll have a distinct
advantage you can use to capture a larger share of your market -- and
leave your competitors in the dust!
Discover the real
differences between online copy and offline copy. There
are a lot of myths and rumors about what works online and what doesn't.
Bob clears them all up for you in short order.
How is online copy similar to offline? How is it different? And what
components make your Internet copy the most profitable? You'll find out
what's a waste of time and energy, what to avoid at all costs, and what
you must have to maximize your online sales.
Immediately kick
your sales copy up another notch by
understanding the one crucial component for producing riveting copy
that nearly writes itself. You'll be shocked when you discover this
component. I'll tell you this: It's by far the most important thing you
can do to improve the selling power of your Internet copy. Yet it's
almost never used by even the most seasoned copywriters.
"Power
Pre-Requisites" -- what you must
have in place before you ever write a word of copy. Getting your
prospects to respond is nearly a done deal when you have these
components in place. But without them, you expose your marketing to far
more risk than necessary. Don't put your sales at risk. Plug these
components in and watch your sales rocket up the charts.
How to create
headlines that compel almost any reasonable prospect to stop and read
your marketing piece. Headlines
are one of the most important components of any marketing piece. Years
of testing have proven that a single headline change can increase your
results by as much as 400%.
Yet most of the headline formulas being taught today are completely
useless. If there's too much hype... if you bore your prospects... if
the message isn't crystal clear with the most impact possible... you're
done for. Find out everything you need to create powerful, believable,
high-impact headlines and start enjoying increased profits right away.
The inside secret of
Pre-emptive Strike Credibility.
More sales are lost within the first page or two of copy than you could
possibly imagine. This is truly a shame, since it doesn't have to
happen. Find out how to use Pre-emptive Strike Credibility to turn this
situation around entirely, get prospects to treat you like a trusted
advisor, and increase your sales in record time.
Gain another crucial
advantage by understanding "Power Words" and "Deadly Words."
Some words are absolutely golden. Others can instantly flush all your
time, effort, and money down the drain. You'll improve your sales when
you know which words add maximum selling power to your copy -- and
which words to avoid like the plague.
Discover how to
avoid crucial copywriting errors
that doom your promotions to be shot directly to the recycled file or
trash bin. These days, one thing is certain. The marketplace is
unforgiving. If your copy slows your prospects down, confuses them,
doesn't hammer home the benefits as powerfully as possible, or makes
them work too hard -- you're doomed.
Discover which crucial errors you absolutely have to avoid at all
costs. And find out how to turn them around and add yet even more
weapons to your Internet copywriting arsenal.
Increase the selling
power of all your copy by
creating maximum response offers. I'll let you in on a major secret. In
today's market, your offer makes or breaks your success. Crafting a
powerful, highly profitable offer is easy when you understand how.
You'll get comprehensive details on how to do just that and start
enjoying greater sales volume right away.
Harness the immense
selling power of the only two things people really buy.
The simple fact is, people really only buy two things -- solutions to
their worst problems, or ways to achieve their most important goals.
Get complete, step-by-step details on how to imbed these powerful
motivators into all your copy, resulting in even greater levels of
sales.
How to use Bob's
proprietary "piggyback" offer technique to add 30% or more profit to
every sale you make. This
is so simple, you can have it up and running in less than half an hour.
Yet it will produce additional profits for you day-in and day-out for
years to come.
Bump your sales up
another notch with the "inverted piggyback" offer technique. This
takes the prior technique one step further with often incredible
results. You'll see how Bob has used it time and time again to increase
profits as much as 70% -- all for about 5 minutes of additional work.
How to use "Power
Packaging" to increase your sales by 50% or more. Over
the past 16 years, Bob has invested hundreds of thousands of dollars to
determine which factors truly have a substantial impact on sales. One
of the most effective and inexpensive to implement techniques he
developed is "Power Packaging." In this course, he shows you how easy
it is to blend this powerful strategy into your copy and gain
impressive sales increases overnight.
How an ingeniously
simple technique called "shifting the risk" can double or triple your
sales immediately. One
of the greatest barriers to making the sale is your prospect's natural
skepticism. They've been lied to, cheated, and burned by unscrupulous
businesses more times than they care to remember.
Bob shows you how to overcome this serious problem by "shifting the
risk" completely off the customer and onto you -- plus how to eliminate
almost all real risk at the same time, and double or even triple your
sales.
And there's much
more -- including
all of Bob's insider techniques for writing powerful sentences and
paragraphs... how to identify your most compelling benefits... how to
make optimum use of visuals and graphics... how to check copy to make
sure it will sell before you ever invest a cent in it... proven testing
methods for squeezing every last dime of profit out of your copy... and
even more than I have room to go into here.
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"Let's
take a look at all of the components of the program.
"Here's What's
Included In This
Innovative
Course..."
This
in-depth program gives you a multitude of powerful advantages. You get
everything I've just covered above, plus much more, in the following
components:
Power Copywriting For The Internet
--
A Step-By-Step Guide To Writing Million-Dollar Advertising Copy!
This comprehensive, 149-page
book
is the foundation of the entire program. Everything I've just described
above is covered in complete detail. Most marketing material tells you
what to do and very little else. That's not the case here. Not only are
you told what to do, the reasoning behind every step you take is
thoroughly explained. And, most important of all, you are given
complete step-by-step details showing you precisely how to carry out
each step.
Plus...
In
addition to Bob's own advice on high-profit copywriting...
"You Get
Recordings Of Five Extra
Interviews With Top Marketers
Revealing Highly Powerful
Strategies
You Can Take To The Bank!"
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Yes!...
In
five separate,
one-hour interviews, Declan Dunn, Audri Lanford, Corey Rudl, Marlon
Sanders, and Joe Vitale bring you dozens of ways to make your Internet
copywriting and marketing more successful. Here's just a portion of
what's covered:
- The best ways to drive major
traffic to your web site.
- The single most
important marketing method for succeeding on the Internet.
- Incredibly effective low-cost and
no-cost marketing techniques.
- How online copy
differs from traditional copy - if you don't follow some basic rules,
you're wasting your time and money.
- The best ways to structure an
online offer.
- Hard facts on what
sells and what doesn't sell online.
- Impressive success stories of
companies you've never heard of.
- Common mistakes to
avoid.
- How to cash in with affiliate
programs.
- What the future
holds for Internet marketing.
- And much, much more.
Now, here's a little more
information on the 5 featured experts:
Declan Dunn
- He is a leading authority on substantially increasing your sales with
affiliate programs. And he's also one of the most effective Internet
marketers and copywriters you'll ever meet. A widely sought-after
speaker and consultant to companies like PriceLine, CNET, and
Travelocity, as well as hundreds of small to medium-sized businesses,
Declan brings a wealth of practical, proven techniques to this
interview.
Audri Lanford - She
is the CEO of NETrageous, Inc., and has one of the most successful
sites on the Internet. Her vast knowledge of copywriting and marketing
on the ''Net has garnered coverage in over 100 publications including
the Wall Street Journal, Forbes, and Business Week. A master of proven,
low-cost web marketing techniques, Audri reveals powerful strategies
and techniques you can use to start making more sales immediately.
Corey Rudl
- His achievement as an entrepreneur is one of the greatest success
stories in the history of the Internet. He made his first $25 online
way back in the mid-1990s -- and then grew that $25 into more than
$40,000,000 in online sales, with hundreds of thousands of subscribers
to his "Marketing Tips" newsletter and over 1.8 million visitors to his
web sites each month. Corey shines in this interview, revealing dozens
of inexpensive and unconventional ways to dramatically increase your
success on the ''Net."
Marlon Sanders
- This marketer has written some of the most successful web marketing
promotions on the ''Net. His client list reads like a "Who's Who" of
e-commerce. Plus, Marlon has his own successful site that brings in
thousands of dollars in sales daily -- and requires only about an hour
of Marlon's time each day. You won't want to miss the powerful
information Marlon shares in this stellar interview.
Joe Vitale
- Known as one of the first copywriters to pioneer successful writing
techniques specifically for the Internet. He's the author of some of
the best books available on marketing including "Cyberwriting" which
you can get from Amazon.com. In this no-holds-barred interview, Joe
reveals a load of secrets for making your Internet copy and marketing
produce results beyond your greatest expectations.
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- (Normally Sells
For $197) -
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